VPEC

You can immediately start applying any technique in less than 10 minutes.

There are 58 techniques in total. A video for each that is between 5-10 minutes.

If you wish, you can watch every single video and try every single technique (recommended in the long-term), but you can also take 1-2 techniques right away and have something actionable in less than 15 minutes.

The course presents a total of 58 techniques. Each one of these is illustrated for four specific uses cases (the most frequent in the corporate world):

- Sales and marketing (selling and positioning products or services);
- Personal life (personal relationships);
- Corporate situations (persuading bosses, executives, employees;
- Fundraising (for financial institutions, companies, NGOs);

This course will probably be a great fit if:
- You want practical, actionable techniques to use in the next meeting;
- You want to use them in an executive context (with bosses, employees, executives, shareholders);
- You come from an honest, transparent frame;
- You understand that these techniques are powerful, but not a universal fix ("great but possible" progress vs. "perfect but impossible");

This will NOT be a fit if:
- You are expecting a "silver bullet" ("just fix everything for me");
- You are expecting deep theory;

Our team is here for you. Any questions can be sent via email and we will reply as soon as possible.

You have a 1-hour coaching call with Vasco included to tackle your specific issues.

And in case the course is not a fit, naturally, you have a 30-day money-back guarantee (no questions asked).

Excellent question. In my point of view, as good as the present persuasion products are, they usually fall short in one of three ways:

1) They are sleazy. Outdated snake oil salesmen telling you to hypnotize people or "say a magic word";
2) They are too academical. Empiral frameworks for persuasion that... you can't use. Dry and boring (am I reading the encyclopedia? I just want this to be over...);
3) They are anecdotal. Full of cute personal stories, but you get the feeling the person doesn't know what they're talking about. Highly speculative;

Ultimate Persuasion Psychology overcomes those three by presenting actionable, tested strategies for honest and straightforward persuasion. No snake oil. No academics. No anecdotes.

I'll be the first to admit that striking a balance between the deep psychological workings and the applications of these techniques is a sensitive one.

This being said, I do believe I have mastered it. You will find both complex techniques distilled down to actionable steps (identity planting, behavioral association, etc), but also basic ones with sophisticated twists (social proof, displayed authority, etc).

Each technique, in its own video, contains a section with sub-techniques. This allows a casual student to start from the foundations and an advanced one to skip to the advanced applications.

It's my belief the course will provide value for both beginners and advanced users (as it already has for many students!).

I could tell you I have a PhD in psychology from Harvard, but that would be a lie. The only credentials I have are the results of my clients.

I actually started as an MIT-backed startup founder turned startup founder coach and then executive coach, having developed these techniques in the last 5-10 years.

I don't consider that a weakness, but actually a strength. Because it means the only reason my clients stay with me is due to the results. They don't seek me due to credentials or diplomas. They only seek me and respect me because these techniques actually work.