Fundamentals of Story Selling
How to craft stories to successfully sell products, services - or anything else.
Course Intro
Module Intro
Characteristics of Story Selling
Storytelling Basics
Including Product Benefits
Module Outro
Module Intro
Story Crafting in Sales
Templates: Intro
Templates: The Hero's Journey
Templates: The Dickens Pattern
Templates: The Origin Story
Templates: Story Crafting Dilemmas
Module Outro
Module Intro
Storytelling in Sales
Common Motifs and Patterns
Tools: Intro
Tools: Highlights
Tools: Details and Specifics
Tools: Pace and Tonality
Tools: Stereotypes and Beliefs
Moduel Outro
Module Intro
Medical Device
SaaS
Coaching Package
Financial Product
Module Outro
Course Outro